Website optimization is practicing the fundamentals of making your website searchable and understandable by both automated search engine crawl bots and humans.
Some of the specifics of website optimization include using the best vocabulary in your wording, using pictures that have appropriate "alt text" descriptions for screen reading software to interpret and play back, proper HTML structuring, easy navigation, and using the smallest file sizes possible for all the assets like pictures, graphics and videos.
Auburn Business Ventures provides website optimization services to help local businesses make sure that their websites are in the best condition they can be. Websites will be analyzed for keyword usage, alt-text usage, visual communication, navigability and ADA compliance.
Book a free strategy call to get a quote on optimizing your businesses website.
Google Business Listing Optimization
Often overlooked, but arguably as important as your website, is your Google Business listing.
Optimizing your Google Business listing is as straightforward as providing complete, accurate and up-to-date information and photos. The fastest thing most businesses can do to improve their listing is to take the time to go through their profile to make sure it is completely filled out.
Another important effort to consistently maintain is gathering positive reviews for your customers. When your prospects see that your business is favorably recommended by your recent customers, it greatly improves your reputation and increases the likelihood that they will also become a customer.
Auburn Business Ventures provides Google Listing optimization services to help local businesses make sure that their websites are in the best condition they can be.
Book a free strategy call with our team to get a quote on optimizing your Google Business listing.