If you’ve tried posting on social media, boosting a few ads, or building a website and still aren’t seeing consistent leads… this video is for you.
In this episode, we lay the foundation for everything that follows by showing you that real marketing is not about random tactics. It’s about building a system.
You’ll learn:
• What marketing really is (and what it isn’t)
• Why most local business marketing fails
• The 3 core ingredients every growth system needs
• How positioning, communication, and infrastructure work together
• Why data and testing drive better decisions
• What we’ll be covering in the rest of this 13-week series
The 3 Core Ingredients of Marketing
1. Positioning & Offers - Your products, services, value proposition, who you help, and the problem you solve.
2. Communications - How you show up across ads, social content, email, networking, radio, billboards, and more.
3. Infrastructure - Your website, social profiles, CRM, email tools, and ad accounts that support the system. Everything feeds into knowledge and data, which allows you to test, measure, and improve.