Marketing Management

Most businesses don’t struggle because they’re missing a website, ads, or content.
They struggle because no one is responsible for how all of it works together.

Marketing management means we own the system.

That includes:

• setting priorities
  
  
• deciding what gets worked on (and what doesn’t)
  
  
• making sure efforts compound instead of reset
  
  
• measuring progress consistently
  
  
• adjusting based on real data, not opinions
  
  

You don’t just get activity.
You get leadership and follow-through.

Every week, we meet with you to review what’s happening and decide what happens next.

These meetings are where:

• performance gets reviewed
  
  
• priorities get set
  
  
• blockers get removed
  
  
• decisions get made
  
  
• momentum gets maintained
  
  

These aren’t long, drawn-out, fluff filled presentations, this is where marketing stops being something you “check in on occasionally” and becomes something that moves forward predictably.

No endless meetings. No vague updates. Just clear direction and next steps.

Search has changed.

Customers are asking full questions in tools like ChatGPT, Google’s AI results, voice search, and other answer-driven platforms — and they expect clear, direct answers.

Answer Engine Optimization (AEO) is how we make sure your business is:

• clearly understood
  
  
• accurately represented
  
  
• consistently referenced
  
  

This includes:

• structuring your website and content so AI and search engines can interpret it correctly
  
  
• tightening messaging around services, locations, and expertise
  
  
• reinforcing authority through content, structure, and technical clarity
  
  

The goal isn’t chasing algorithms.
It’s making your business easy to understand — for humans and machines.

We manage paid advertising as part of the system — not as a standalone tactic.

That means:

• ads align with your positioning and offers
  
  
• landing pages reinforce the message
  
  
• campaigns are reviewed weekly
  
  
• spend is adjusted based on results, not guesswork
  
  

We require a minimum $10,000/month marketing budget because we don’t want our fee to be more than half of your cost per acquisition.

That keeps expectations realistic and performance measurable.

Websites don’t fail because they’re ugly.
They fail because no one is responsible for improving them over time.

We continuously manage:

• messaging clarity
  
  
• conversion paths
  
  
• technical performance
  
  
• SEO and AEO structure
  
  
• content updates
  
  

Your site evolves as your business evolves — without needing to restart or rebuild every year.

We help you stay in front of past customers and warm prospects through:

• strategic email campaigns
  
  
• reminders and re-engagement
  
  
• follow-up sequences that support sales
  
  

Growth isn’t just new leads. It’s making better use of the attention you already earned.

We implement AI tools where they actually help:

• reporting and insights
  
  
• content support
  
  
• internal workflows
  
  
• efficiency improvements
  
  

No hype.
No gimmicks.
Just leverage where it makes sense.

This works best if:

• your business is doing $1–5M per year
  
  
• you’re already investing at least $10k/month
  
  
• you want leadership, not just execution
  
  
• you value consistency over quick wins
  
  

This is not a fit if:

• you’re just getting started
  
  
• you want a one-time project
  
  
• you’re looking for cheap leads
  
  
• you don’t want to review results weekly

Month 1 – Foundation

• audit current marketing
  
  
• clean up tracking and data
  
  
• clarify positioning and priorities
  
  
• build a 90-day roadmap
  
  

Month 2 – Optimization

• refine campaigns and messaging
  
  
• improve conversion paths
  
  
• tighten execution
  
  
• establish consistent reporting
  
  

Month 3 – Momentum

• double down on what’s working
  
  
• remove what isn’t
  
  
• build systems that compound
  
  

No big reveal.
No secret process.
Just steady progress.

This covers:

• marketing leadership
  
  
• weekly meetings
  
  
• execution across channels
  
  
• reporting and optimization
  
  
• a team, not a single skillset
  
  

Month-to-month after an initial 90-day commitment.

If that feels expensive, this probably isn’t the right fit.
If it feels like relief, we should talk.